10 things businesses can do today, that promote their business 

Businesses are always asking what they can do themselves to help their business, so I thought I'd throw together a quick list of things you can take action on today, with or without technical knoweldge or not. 

1. Social Media

Social Media is such a big factor in marketing a business today and all to often I see it neglected. I get calls from potenial clients, asking why they're not getting inquries and what they can do, well a lot of the time they haven't updated their socials in years and I mean sometimes several years. Even if you don't expect to get customers through social media, having a ghost account that's not uploaded, not only gives visitors the impression you're either no longer operational or don't care enough about your business to post. 
On the flipside, you could be very active on a certain social such as Facebook, well there's other socials you can try join and see if you can gain traction on them too, such as twitter or instagram!

2. Ask for reviews

Good reviews work wonders and a collection of them puts potenial clients at ease. If you've just completed a project for the client and they're over the moon about it, ask them to give you a review on Google Business or on one of your socials etc. Takes a minute and it'll keep paying dividens. If you keep up with asking clients or even including the link to leave a review in your invoice email, then before you know it, you'll have a big collection of reviews for potenial clients to go through. 

3. Email Marketing

I'm not suggesting you send out a million random emails trying to push your services, but we all have a list of email contacts, past enquries, past and present clients etc, well you can send an email newsletter, letting people know what you're currenlty working on or just generally trying to rebuild proffesional relationships.

4. Content

Content is king in this day and age, Google loves it and people like it when it's relevant and helpful. Content can be a social media upload, a video of inside your premesise of a current project or a picture of the team with a write up about how you all work together to make the dreamnhappen